Transition from Development to Commercial Activities

With a recent CE Mark approval and pending European commercial launch, it is a time of great excitement and dramatic change for the organization. The CEO believes it is critical for the senior team to be fully aligned around key objectives as they make the turbulent transition from developmental to commercial entity. It is also vital to assess and strengthen employee engagement. To accomplish these objectives MedCelerate recommended an offsite management retreat.

ACTIONS

Defined meeting agenda, participants and expected outcomes with CEO for two-day, offsite meeting
Designed and summarized online employee engagement survey to all employees
Presented research on disruptive change required to move from developmental to commercial company
Facilitated team discussion centered on annual company objectives and action plans
Summarized meeting outcomes, next steps and communication plan to all employees

RESULTS

Senior team alignment around five key annual company objectives
Development of detailed action plans outlining key milestones, responsibilities and due dates
Presentation of meeting outcomes to all employees
Engagement survey results facilitated change to clearer communication with all employees

VALUE

Clear understanding of top company objectives across organization
Stronger team spirit and greater appreciation of team interdependencies to achieve commercial success
Recognition and acceptance of changes required to transition from developmental to commercial company