International Commercialization: Sound or Risky Strategy for Medical Device Companies?

Keynote Speaker
Southeastern Medical Device Association Quarterly Meeting, Atlanta, GA, August 28, 2012

Whether the driver is a lengthy and unpredictable FDA regulatory pathway or growth opportunities in emerging markets, a rising number of medical device companies are evaluating and executing international commercialization strategies. But is expanding outside the U.S. a sound or risky strategy for young medical device companies?

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